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Books to read if you're planning a vacation in "Commerce", sorted by average review score:

Gomez Best of the Web Guide, 2001 - Discover the Best Sites for: Brokers, Auctions, Books, Gifts, Electronics, Health Information, and Much More!
Published in Paperback by Prima Publishing (September, 1900)
Authors: Gomez Advisors Inc, Inc Gomez Advisors, and Julio Gomez
Average review score:

Great Reference Guide
I found this book easy to use (especially for an Internet beginner like me). I bought it last week and am using it as a reference guide (not sure it would be much fun as a straight read) to start my holiday shopping online. It's fun to be part of my children's generation using this technology (and they can't believe how much I know now because of the help this book provides :)

Gomez provides a level of confidence for online consumers
Gomez has always provided a wealth of information online about e-commerce, and the quality of their sites. Here they provide a more indepth look at these sites for those who still like their information printed on paper.

I found the book provided me with easy access to information about where to invest, bank, and buy online. As we try to wade through the overwhelming number of consumer sites online this is a must have.

Good stuff
I wish I'd thought of it! A book that shows you which are the best Web sites -- I always thought it would be great to flip through paper pages to research online sites. After a couple of days with this, I already feel like an e-commerce expert.


Essentials of Intellectual Property
Published in Digital by John Wiley & Sons, Inc. ()
Authors: Alexander I. Poltorak, Emmett J. Murtha, and Paul J. Lerner
Average review score:

Clear and enjoyable reading!
As a quick primer, I found this book to be terrific. And the dry humour was appreciated as well. Never thought I'd make it through so quickly, and yet come away with such a good appreciation of the subject matter.

Finally a Book for Non-Lawyers
This is good for non-lawyers who work in management and have no idea what IP means, nor how to make this form of property benefit (or not harm) your company.

This book whet my appetite for more details. I would recommend this book for anyone who needs a crash course in IP.

Business Professional from New York
This book took all the mystery out of the complex issue of intellectual property: what it is, how it works, and how it can work for you. Easy to read and comprehensive.


Import/Export: How to Get Started in International Trade
Published in Paperback by Liberty Hall Pr (January, 1990)
Author: Carl A. Nelson
Average review score:

Too basic
This book is definately for the beginner and was of no use to me. I have only been working as an importer for about a year and found the book useless. I would recommend it only for the novice. If you have any experience at all you have already heard this information.

Freemanuals.com for the user manuals
Freemanuals.com for the free user manuals on ANYTHING!

Great book plus
This is a great book for its purpose, which is to step start into international trade. Nelson's book Exporting: A Manager's Guide to the World Market is the next step and is also available on amazon.com. Look it up and grow even more in this facinating and lucrative world of business.


Online Investing with Quicken 2000
Published in Paperback by McGraw-Hill Osborne Media (13 January, 2000)
Authors: Susan Price and Maria Langer
Average review score:

Very basic.
Its a good beginner's book - both on investing and on using Quicken for your investments. Its a bit light on the material I was hoping for: depth about really optimizing my use of Quicken for investment tracking and analysis.

Thanks!
I've wanted to take control of my finances and invest online for a while, but it's seemed a daunting task. This book gave me all the basics I needed to help me invest online with confidence. At least now I know I'm making informed decisions. Thanks.

A must-have for any investor!
If you're serious about online investing, this book is a must-have. Susan Price and Maria Langer provide smart, insightful advice for investors, without all the jargon. Its straightforward, easy-to-understand style sets itself apart from other investment books. The authors give practical advice on everything from choosing the right investments to tracking your trades online. The book is all substance, no hype. I highly recommend it.


Power Play: The Beginning of the Endgame in Net Markets
Published in Hardcover by John Wiley & Sons (14 September, 2001)
Authors: Mike Moriarty and Bruce Klassen
Average review score:

Outdated?- Hardly! Pure Brilliance!
This book had everything I was looking for. Moriarty and Klassen are simply geniuses- by laying out the facts and standards so easily. For years, I've been leading my company with the outdated forms of commonly accepted e-commerce procedures. Moriarty and Klassen opened my eyes to fresh and logical ways that I had never thought of. As for Sculley and Woods, with their B2B Exchanges & Evolving E Markets titles, those were horrid. I repeatedly asked myself, "Why am I reading this?" But then Power Play grabbed my attention. Frankly with the PTRW having its standards as they are, it's hard to believe that someone would be motivated to write such a great book. I happened to get my paws on a limited-edition, autographed copy; I can only imagine what it will be worth in a couple of years.

A solid view of the future
I have been disappointed in the past because everything written about the internet is based on exceptions or breakthroughs or "killer apps". This book presents a solid reasoned view of the future and how internet-enabled commerce will be conducted. Perhaps the authors' best insight is that these technologies *must* be internalized by companies if we are going to enjoy the benefits. And the problems there have nothing to do with technology--it's all people problems, or training, or the way we do things.

I really believe that technology is not the issue, but how well people can use the information that internet-enabled systems and processes put in front of them. This book addresses how to deal with those kinds of problems very well, too.

Finally, it's an interesting book to read. I'm used to business books petering out after 15 pages, when the ghostwriter takes over. This book has a consistent and well-crafted message.

Very clear and relevant!
I think this book is very well written and relevant for a person like me who is responsible to develop strategies implementing internet in our company. Our problems and needs are different than the problems and needs of the internet dot-com companies and this book is written to help us. There is so much written today in magazines and books that is unnecessary details that are not strategically important that it is excellent to read this book which emphasizes the structure and reasoning for investments in internet. It is also very interesting to read about the full range of opportunities these net markets can bring. We have implemented most purchasing functions, but are only at the start of other applications such as product designing and package designing.


How To Get Started In Electronic Day Trading
Published in Paperback by McGraw-Hill Trade (01 October, 2001)
Author: David S. Nassar
Average review score:

What a Great Start!
This guy is honest, period! He tells it as it is. Nassar never makes claims that day trading is easy or that the course will deliver trading results, but instead teaches the mechanics of day trading. I got more from this course for $300 dollars than two solid years of trading. I only wish I had taken it sooner. I also saw this guy trade at the Ontario Trade show with live capital. He made $1700 right in front of 10 people in less than than 10 min. That was really cool watching a man walk his talk!

Buy this course, it is undervalued and delivers so much.

Thank You!
Finally a man who is willing to provide real value at a real price. David Nassar is the only professional in the day trading business willing to share what is needed to be known about trading at a price that reflects his integrity. Thank you, David!

In terms of the course, this course is packed with great information. I was particularly impressed with the strategies that are clearly illustrated and the interviews with other professionals. Bill Lupien's interview was very insightful as the founder of Instinet, and a great contribution to the course.

Mr. Nassar obviously has the well deserved respect of other industry leaders which he shares throughout the course. I enjoyed his easy manor on the audio tapes while providing excellent analogies and insights. I would recommend this course to anyone who wants to trade, invest, or just learn about the stock market. I gave the course to my son (age 13)to study as early survival training for investing, and feel universities should use courses such as this to offer to its students. Simply a great course at a great value!

Valuable for both beginning and experienced traders
David Nassar has developed a fantastic home study course with techniques; insight and valuable information for anyone who day trades, swing trades or holds stock for the long term. This course is a must for anyone who is active in the market. David has and entertaining style and makes learning fun and exciting. I have listened to the ten tapes more than once and I get more out of them each time. The jet fighter trading scenario is a lot of fun and brings the point home. The CD ROM lets you experience the real time action of the level II screen and brings live trading sessions to your computer screen. The workbook follows the tapes and the CD and provides detail, which should be studied prior to listening to the tapes in order to obtain the maximum benefit. David touches upon everything from the history of the market to trading psychology, trading the news, picking stocks and money management! There are three tapes, which include interviews with traders, market makers and hedge fund traders. These provide added insight and experiences from people who have been active in core of the trading environment. I give this course five stars!


How to Invest in E-Commerce Stocks
Published in Hardcover by McGraw-Hill Trade (01 April, 1998)
Author: Bill Burnham
Average review score:

NOT a how-to book!
This is an excellent review of the e-commerce industry but don't be misled: it is NOT a how-to book in the classic sense; there are no step-by-step instructions or specific strategies. In this sense, the title is misleading. In all other respects it is a very good book.

Helpful, but who knows in this day and age
I think his analysis is compelling, but can you really establish a methodology in a time when the nasdaq in constantly fluctuating

Astonishingly Brilliant in its Excellence!!
I can say without hyperbole that this book is 1,000 times better than any book ever published. Electronic commerce jumps to life and dances on the pages in front of you.


Essential XML for Web Professionals
Published in Paperback by Prentice Hall (15 January, 2002)
Author: Dan Livingston
Average review score:

Starts strong, then fades into incomprehension
Could have been good or even great. It starts clear, correct, and well-structured. Then about a third of the way through the book (which is really half the content because the last third is an absolete printing of the XML spec) the writing gets lazy. Comprehending the material becomes an absolute chore as all structure is lost.

The first part is the best intro to XML that I've read, but it's just an intro.

Not a tutorial, but a great reference.
I'm an ASP developer with just over a year's experience. This is the first book I've read on XML, and if I have a question, it will be the first place I look.

This book has it all, except solid examples that tie it all together. I now understand how vast and capable XML is, but I haven't gained an ability to put it to any real practical use.

Items I don't agree with:
1. The book is not 500 pages ...Page 223 marks the start of Appendix A, the XML 1.0 specification. The index ends on page 345. 122 pages of reference (over 33%).
2. The book's cover states I will learn to build web applications fast. Huh? There are no sample applications, only examples of how to use the syntax being discussed.
3. The cover states that I will learn by doing, as I work on a fictional e-commerce site. Huh? There are no exercises, and there is no e-commerce site being built.
4. The cover refers to real-scenarios. Again, where are they?
5. A chapter titled, "Common Examples of XML", was really an introduction to SMIL, SVG, and WDDX. Good stuff, but not what I was expecting.

This book needs a companion to deliver all that's been promised. I still don't have a clear picture of the XML DOM, the difference between a node and an element, nor do I have an idea of where I should be using XML (instead of (or with) the technologies I'm already familiar with (i.e. ASP, ADO, and JavaScript)).

Considering how the other reviews have labeled this book #1, is there any hope? Can anyone recommend a book that's better at painting the big picture?

Very good book
This book is a really good basic book to get started. I've enjoyed it.


Net Attitude: What It Is, How to Get It, and Why Your Company Can't Survive Without It
Published in Hardcover by Perseus Publishing (16 October, 2001)
Authors: John R. Patrick and Stewart Alsop
Average review score:

Kewl!
I loved this book! The Net's everything! I do my papers, shopping, absolutely everything on it! I also adored Micheal Levin's Guerila PR: Wired. More Net!

How Soon, How Pervasive?
John Patrick's book makes significant points about the rising expectations of consumers and the sometimes slow response of business to meet those Internet expectations. He provides a good review of current and upcoming Internet technology. Although much of this review may not be original, he exploits this review to push ahead companies' internal expectations. He harps on, and rightly so, on websites which lack integration of data and still offer "print and fax this form" customer service. If there is a weakness in his argument, it is a more complete discussion of the backend databases and infrastructures required to make the "fast, always on, everywhere, easy, Next Generation Internet" possible.

Patrick could have spent more time on technologies such as web services which industry has been slow to adopt. However, the technical details are more appropriate for other volumes. The strength of this book is its clear explanations of how Internet technologies are now available to meet the business strategies of pervasive, trusted, natural Internet. The book adequately addresses trust and secure technologies, yet the implementation of these technologies takes time. Once businesses and consumers are ready to accept and trust the technology and the people behind the technology, much of the Net Attitude can move forward.

One final limitation of the book: many of the examples are from the airline and financial services sector. More could have been said about healthcare, non-profit and government services, which need this attitude as much.

Overall, the book provides a current view which companies and consumers need to get. Whether the term "Next Generation Internet" will catch on remains to be seen but certainly the concepts need adoption now.

It's about more than technology
This is perhaps the best book I have read in a long time. Many tech-heads like myself will read it and say, "That is already happening. Why would anybody say this book is good?" Well, I have two things to say to answer that question. First is gimme a break. The book was published in 2001 and, obviously, there have been advancements in technology and some of the things Patrick mentions are already in place or are being put in place. That said, people should still read the book because a lot of what he writes about concerning the NGi (Next Generation Internet) is still not fulfilled yet.

Secondly, and more importantly, is that people should read the book for what it is really about: Net Attitude. One of the most important parts of net attitude Patrick presents is the concept of "outside-in thinking." Those of us in technology--whether we are code crunchers or CTO's--should be thinking about our customers and clients and what sorts of things they would want to be able to do over the Internet from our web sites. Read the book for more details. I am sure you will not be disappointed.


Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business
Published in Hardcover by Adams Media Corporation (May, 1999)
Authors: Christina Ford Haylock, Len Muscarella, and Steve Case
Average review score:

Disappointing
After reading the multiple positive reviews for this book, I expected a book that is much more insightful than I found this one. I work for an Internet company, and found this book to be targeted more at Web neophytes, more specifically large businesses without a web presence, but who want some thoughts on how to get started with taking advantage of all of the benefits the Internet can offer their business. Most of its discussions end with Q4 1998, which in Internet time is woefully out of date. I unfortunately found no original insights from this book, and believe that anyone who keeps up with the industry would have a similar experience.

Learn from the leaders in Web commerce!
This book is a must read. I value e-business texts that are based on the case studies of successful E-commerce leaders. The 24 leaders who contributed to this book know what the front lines are all about!

Best of Class
This book should be required reading for middle and upper management of any company engaged in the eEconomy -- which is just about every one. I haven't seen such a clear, concise, practical and well-informed collection of essays on eCommerce in one place. Highly recommended.


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